All the coaches tell you, "Just build a lead magnet, build a great landing page, then sit back on the beach with a cocktail in hand and watch as your list absolutely grows like crazy." But what do you actually write on that landing page to get the RIGHT people downloading your freebie and joining your list?

Let's face it, there is a sea of crappy content online these days and it's really easy for quality content to just get lost amongst the noise. So if you want your content to stand out from the crowd, you need to know how to craft really catchy headlines that stop that monotonous scroll and get the right people to sit up and pay attention.

I remember in the early days of my business, I would hear all the experts say that winning in business was simply a matter of finding your message.

If something wasn’t working, there would be a bit of a shrug of the shoulders and a flippant remark about how it was “probably a problem with the messaging”.

Let’s not beat around the bush here… you’re damn good at what you do. Your services can literally create AMAZING transformation in your client’s lives.

But how do you actually articulate the brilliance of what you do in clear, easy to understand, but still super juicy and compelling language that makes your dream clients whip out their credit cards?

1) I waited for permission...for some mythical anointed being to pin a badge to my chest that said "allowed to be successful"

The waves are so big and beautiful this morning that they're distracting me. I'm supposed to be concentrating on my work. But every time I try to turn my attention back to my computer, I hear that crash of the waves against the rocks and I can't help but look up again to take in the beauty.

A little while ago I shared a video about how critical it is to make the shift from a content consumer to a content creator if you want to build a successful online business. And as I closed my laptop, I gave myself a little pat on the back for sharing what I thought was an awesome idea and a pretty great video.

I wanted to be special. I wanted to be different. To be more than. To stand out from the crowd.

I wanted to be that incredible success story. The one that people read and thought "wow, that’s amazing. She’s so inspirational. If she can do it, maybe I can too".